Vicious Media

Minimum Viable Identity

June 19, 2019

Minimum Viable Identity

Why brand identity is your best early-stage tool for validating ideas, attracting funding, and building market traction—before your product even exists. A must-read for CPG, DTC, and startup founders.

Trends are Trash

June 20, 2025

Trends are Trash

In branding, gimmicks often morph into trends. They work in the beginning — because they actually connect to a brand's message. But then the copycats show up. The gimmick gets watered down. It becomes a "thing" — divorced from meaning, hollow, forgettable.

The Future of E-Comm UX: Kill Your Bloated Funnels

June 27, 2025

The Future of E-Comm UX: Kill Your Bloated Funnels

Forget bloated navigation and tired sales funnels. This breakdown shows how to rethink your e-commerce UX for mobile-first shoppers who are already sold. Flatten your hierarchy. Bring the product forward. Sell faster.

Real Brands Don’t Wait for MVP Product to Launch

July 3, 2025

Real Brands Don’t Wait for MVP Product to Launch

Learn why building a website before your product is finished is the smartest way to build buzz, test your concept, collect emails, and attract investors early.

The Lies they told you about B2B Branding

July 14, 2025

The Lies they told you about B2B Branding

Real, living, stressed-out, curious, skeptical, goal-chasing people. The ones reading your pitch. Clicking through your website. Sitting through your onboarding flow. Every single "B2B" interaction is, and always has been, human-to-human.

Your Brand Identity Is Your Secret Weapon — If You Know How to Use It

August 13, 2025

Your Brand Identity Is Your Secret Weapon — If You Know How to Use It

When your identity is strong, a customer can see a headline, hear a phrase, or glimpse a color in their peripheral vision and know instantly it's you. That's why it matters — because in a world where attention is the most expensive currency, instant recognition is priceless.

Shopify or Squarespace: The Platform Choice That Will Shape Your Brand’s Future

August 13, 2025

Shopify or Squarespace: The Platform Choice That Will Shape Your Brand’s Future

Your platform isn't just where your brand lives — it's how it moves. There's a dangerous myth floating around that picking a website platform is a "technical choice." A matter of templates, price tiers, and maybe how much you like the interface.

The Brandpocalypse Is Here

September 10, 2025

The Brandpocalypse Is Here

Storytelling in 2025 Has Gone Fermented, Ferocious, and Fully Off-Script

Born Into the Ad:

September 12, 2025

Born Into the Ad:

Gen Z didn't blur the line between entertainment and advertising — they were born after it vanished. From Good Morning America segments that quietly sell you products to influencers doubling as mascots for their own brands, content and commerce have fused into one endless feed.

Your Marketing Sucks Because Your Brand Isn't Useful.

March 20, 2026

Your Marketing Sucks Because Your Brand Isn't Useful.

We all know what a marketing funnel is. Social followers to email list to website to purchase. It's just the world we live in. And honestly? It feels like spam. Because most of the time, it is. Product content alone = slop. I'm actually going to tell you how to fix this in this article. I Promise.

Why Does Every Brand Turn Boring on Amazon?

June 30, 2025

Why Does Every Brand Turn Boring on Amazon?

Your product looks great. Your Amazon storefront looks like a sad PowerPoint. If you're gonna be on the biggest e-comm platform in the world, you might as well act like it.