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Why work with us
We help ambitious brands make their mark—with clarity and precision.
PICK YOUR FIT
Three systems, each built for a different stage of growth.
Growth System™
For funded startups ready to take their category. The Growth System is the full go-to-market engine: strategy, an extensive identity and voice system, a full website, and a connected social and email ecosystem. Packaging covers one hero SKU, and a six-month content retainer plus campaign management keep it shipping after launch. The build runs twelve weeks, with a six-month rollout after.
Core Build™
For early-stage brands ready to come out swinging with a lighter rollout. The Core Build turns the core idea into a clear strategy, then delivers a unified identity, a full custom website, and medium social and email bundles that work from day one. Packaging is an add-on. The result is a launch-ready brand the team can run with immediately. The build runs six weeks.
Foundation™
For new brands validating product-market fit or rebranding before they scale. The Foundation sets direction with brand and audience strategy, voice and tone basics, and a focused four-page site. Packaging is an add-on. It gets the brand live fast — a credible base before spending more. The build runs four weeks.
Growth System™
Brand System, Extensive Strategy, Verbal & Visual ID
Website, Fully Built for Conversion
Packaging, SKU Family System
Social + Email, Large Bundle
Retainer + Campaigns, 6 Months Included
Core Build™
Brand System, Extensive Strategy, Verbal & Visual ID
Website, Fully Built for Conversion
Packaging, 1 Hero SKU
Social + Email, Medium Bundle
Retainer + Campaigns, Available as Add-on
Foundation™
Brand System, Strategy, Voice & Tone Basics
Web, 4 Page Micro Site Built for Conversion
Packaging, Available as Add-on
About us
Vicious builds the brands that become names.
From startups to established names, Vicious builds identities — and the worlds around them — made to be noticed, remembered, and returned to. Strategy and craft move as one, consistent across every place a customer meets the brand. A network of specialists in formulation, PR, and social rounds out the work, so every part of the brand holds and nothing is left to chance.
"Rebranding a 30-year-old company felt like a huge risk, but Vicious Studio combined deep listening, strong opinions, and a clear process to get us there. They moved us from analog packaging to a digital-first brand story—and the work was so successful that we've continued partnering on new projects for over 18 months."
"Hiring another studio—and putting more money into branding felt like a big leap. Id already worked with a designer and still didn't have the CPG foundation I needed. Vicious Studio dug deep into my brand, gave me structure and a clear path forward, showed the full range of creative directions, and guided my feedback. They handled the messy parts (even Shopify) and delivered an identity people constantly stop to compliment."
