Your brand should be growing. 

If it isn’t, you’re not standing still — you’re losing ground. Rising CAC, uneven momentum, and constant spend don’t just slow growth. They drain it. This guide helps you see what’s missing before more time, money, and momentum disappear into the wrong places. 

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Reasons to get the PDF

1. Find the leak

Growth doesn’t fail because people don’t care. It fails because nothing is designed to hold attention long enough to matter. 

2.  See the system (not “more tactics”)

Understand what a brand system actually is: the structure that turns attention into belief, belief into need, and need into advocacy.

3. Map the touchpoints that should compound

A clear framework across social → web → email, so every push builds instead of resetting.

4. Use it as a checkpoint before you spend more

This isn’t an offer. It’s a checkpoint.

Close-up of pink flower petals with overlaid text that reads "Your Brand Should Be Growing" and "If it isn’t, something is working against you." Small Vicious Studio logo in the top left corner.

This is for business owners and operators who feel the drag: the work is real, the stakes are real — but it isn’t scaling. Drop your info below and we’ll email you the PDF.

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    “Hiring another studio—and putting more money into branding—felt like a big leap. I’d already worked with a designer and still didn’t have the CPG foundation I needed. Vicious Studio dug deep into my brand, gave me structure and a clear path forward, showed the full range of creative directions, and guided my feedback. They handled the messy parts (even Shopify) and delivered an identity people constantly stop to compliment.”

    Lauren,
    Founder, Mad Flora

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    "Rebranding a 30-year-old company felt like a huge risk, but Vicious Studio combined deep listening, strong opinions, and a clear process to get us there. They moved us from analog packaging to a digital-first brand story—and the work was so successful that we’ve continued partnering on new projects for over 18 months."

    Joshua
    Founder, Bela Brand Seafood