A Snacking Empire Online
Build a snacking empire online
SnackWorks, a sub-brand of Mondelez, serves as a digital hub for all things snack-related, including recipes, nutrition facts, and brand information. Mondelez tasked us with creating a new digital presence for SnackWorks, and this case study explores the comprehensive rebranding and digital overhaul we undertook to transform SnackWorks into a vibrant, engaging platform.
Strategy and Approach
A Multi-faceted Strategy For A Multi-taste Audience, Centered On Rethinking How People Consume Snacking Content Online
The voice is playful and humorous, designed to entertain while providing valuable information. This tone is consistent across all digital touchpoints, creating a cohesive brand personality that resonates with a younger, socially active audience.
Tone of Voice
Fun, Snarky, and Engaging — We developed a tone of voice for SnackWorks that is lighthearted, explorative, and self-aware.
The voice is playful and humorous, designed to entertain while providing valuable information. This tone is consistent across all digital touchpoints, creating a cohesive brand personality that resonates with a younger, socially active audience.
Websites get in the way of snacking. Plus, people say nobody reads anymore. Boo. So how do we get people to listen to what we have to say? It comes down to how we use our SnackWorks voice.
Snack-Sized Beginnings to Full-Flavored Brand. Key Design Details Used To Explore Within Digital Concepts.
The new visual identity for SnackWorks is colorful and fun, incorporating primary SnackWorks colors and supporting secondary colors to create a cheerful environment. This visual identity is consistent across the website and social media, ensuring a seamless user experience. The design elements are modern and user-friendly, making the content accessible and engaging.
Flexible and Scalable
We implemented a modular design system that allows for easy updating, maintenance, and customization. This system breaks down the site into small, independent parts that can be developed and tested separately before being combined into a larger system. This approach ensures flexibility, scalability, and maintainability, making it easier for the client to manage the site efficiently.
The new SnackWorks site saw a significant increase in organic growth and user engagement.
The fun and snarky tone, combined with the colorful visual identity and flexible design system, created a digital hub that users love to explore. The seamless integration of social media content drove traffic to the site, while the modular design made it easy for the client to keep the content fresh and relevant. The SnackWorks project showcases our ability to lead a full rebrand, build a cohesive brand identity, and develop a large, flexible design system and website. This case study is a testament to our expertise in creating engaging, dynamic digital experiences that resonate with modern audiences and drive brand success. This case study reflects a comprehensive rebranding and digital transformation project for SnackWorks by Mondelez, highlighting the strategy, execution, and results of the project. It is designed to showcase the ability to lead and execute large-scale digital branding and web development projects.
